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The impulse to turn Thanh Hoa into a new destination for real estate capital flows – VnExpress


Thanh Hoa is emerging as a potential market, since the appearance of high-class projects of real estate giants.

More than 10 years ago, after graduating from university, Mr. Manh Quang (Sam Son, Thanh Hoa) stayed on the land of Ho Chi Minh City to set up a business, then opened his own business specializing in tourism.

After years of wandering in a foreign land, at the end of 2019, he and his family returned to his hometown to find business opportunities and could not help but be surprised by the change in the skin of Thanh. The gateway land of the central region of Central Vietnam with hardships and floods all year round, has now risen strongly, with wide roads, and is gradually becoming a new growth pole in the economic development quadrilateral in the region. North.

Not only transforming the appearance of urban areas and transport infrastructure, Thanh Hoa also emerged as a magnet to attract investment capital and began to appear large-scale works and projects in the fields of industry and tourism. calendar, real estate. In the first six months of 2021, despite facing many difficulties due to the impact of the Covid-19 epidemic, the province’s economic growth still reached 8.66%, ranking 12th in the country.

In terms of natural or socio-economic conditions, Thanh Hoa possesses outstanding potentials compared to other localities. The area is the 5th largest in the country, the population ranks 3rd, just behind the two economic locomotives Hanoi and Ho Chi Minh City. With diverse natural terrain, from mountainous, plain to coastal, Thanh Hoa is likened to “miniature Vietnam” with many historical sites and landscapes, converging many potentials and advantages for all development. industries, hi-tech agriculture, logistics and especially tourism.

Exploiting these great strengths, in recent years, Thanh Hoa’s economy has grown rapidly and dramatically. In the period 2016 – 2020, the average GRDP is estimated at 12.1%/year – 1.5 times higher than the period 2011 – 2015; GRDP per capita reached 2,616 USD, 1.8 times higher than 2015. The economic scale in 2020 is also 1.77 times higher than in 2015, ranking 8th in the country, the highest in the North Central provinces.

Traffic infrastructure is constantly being invested to help trade quickly. In particular, the North – South expressway passing through Thanh Hoa is being urgently deployed. Besides, the increase in capacity of Tho Xuan Airport will make connecting Thanh Hoa with Hanoi and other localities more convenient.

Especially in the field of tourism, Thanh Hoa ranks 4th in the country in terms of number of visitors, 10th in revenue. In the period 2016-2020, Thanh Hoa welcomed 42.5 million visitors – double the previous 5 years. Total revenue is estimated at nearly 60,000 billion VND, 3.6 times higher.

With an open investment attraction policy, Thanh Hoa is increasingly proving its position as an “eagle berth”, attracting large economic groups. Total registered investment capital reached over 170,000 billion VND (equivalent to 7.4 billion USD), in which there are “big guys” in the field of real estate and tourism such as Sun Group, Vingroup, FLC, T&T, .. .

Commenting on the clear prosperity of the Thanh economy, Mr. Nguyen Van Dinh, Deputy General Secretary of the Vietnam Real Estate Association, said that in previous years, when there was no synchronous infrastructure, there were no large enterprises. Investment, Thanh Hoa’s GRDP is only around 5-6%, but in the recent period has increased to 12-13%/year. Obviously, the investment of large enterprises has opened up resources for the province.

“The policies and mechanisms of Thanh Hoa have attracted many resources, especially large enterprises – which we often call “sharks” – creating a dizzying change”, Mr. Dinh assessed. .

According to Assoc. Prof. Dr. Tran Dinh Thien, former Director of the Vietnam Institute of Economics, from Thanh Hoa’s new vision and thinking, plus the impulses from big investors, it is easy to see that Thanh Hoa has opportunities. to “take off” and rise strongly in the next decade, carrying out the mission of creating a push for the development of the whole North Central region.

Thanh Hoa’s rise on the economic map and investment attraction has strengthened the confidence of real estate investors when pouring capital here. In the context of traditional markets such as Hanoi, Ho Chi Minh City, Nha Trang, etc., land funds are increasingly scarce, land prices are increasing, and supply is limited, investors tend to look to neighboring markets more and more. with abundant potential and open space.

With a large land bank, Thanh Hoa’s real estate market, although in the early stages of development, possesses many competitive advantages. According to statistics of the Vietnam Real Estate Brokers Association, the price of land plots in many areas in Thanh Hoa at the beginning of 2021 increased by an average of 40-60% compared to the end of 2020. The price of urban and coastal land in Thanh Hoa fluctuates. operating at 12-15 million dong/m2, in some places over 20 million dong/m2, 2-3 times higher than the same period last year. In particular, there are land plots along the coast of Sam Son, the price increased 4-5 times compared to 5 years ago.

Especially when Thanh Hoa attracts big investors, the “leading cranes” in the field of real estate – tourism, the attraction of the market will increase. “Large investors, in addition to building the infrastructure system, also have works and projects to beautify the urban face, thereby contributing to the strong growth of tourists, making this area’s advantage become more attractive. pop up, attracting not only domestic but also international tourists to Thanh Hoa in general and Sam Son in particular,” said Mr. Nguyen Van Dinh.

The proof is from the end of 2020, when Sun Group officially kicked off the billion-dollar project in Sam Son, and at the same time revealed information about the project of Ben En eco-tourism, luxury resort and Ben En Resort. Hot mineral springs in Quang Xuong, Thanh Hoa real estate market has increased its attractiveness, continuously attracting real estate investors. Typically, the first 4 shophouse subdivisions of Sun Grand Boulevard urban complex within more than 1 month since its launch, 97% of shopping carts were “reserved”.

“The source of tourists up to 5 million turns a year will ensure profitability when doing business. Visitors to Sam Son are focusing on summer. If the locality can retain tourists in other seasons, it will certainly be there. The number of visitors did not stop at 5 million, and the revenue also increased a lot,” said Manh Quang, an investor who has just poured money to build a chain of seafood restaurants, catering services and accommodation here.

Seeing the new future of Sam Son, Manh Quang and his wife decided to own a 2-facade townhouse product in the Sun Grand Boulevard urban area. Here, the shophouse streets embracing the largest-scale boulevard in Vietnam will create a bustling business area, develop the night economy, and be the center of entertainment, entertainment, shopping and experience. attract future visitors.

Many experts estimate that Thanh Hoa’s real estate market has a lot of potential but has not been properly exploited in the past time to rise up. The presence of potential and experienced investors with methodical and high-class projects can contribute to quickly changing the market landscape, putting Thanh Hoa real estate in front of the opportunity to take off.

In particular, the appearance of Sun Group – a “big man” in the field of tourism development and high-end real estate associated with tourism and resort, with a plan to create a tourism – resort ecosystem – World-class entertainment is considered to create many new breakthroughs for tourism and real estate in Thanh.

The first impression of Sun Group in Thanh country is the 310 ha project being implemented in Sam Son coastal town. This is the largest-scale project in Thanh Hoa, including many components: Sun Grand Boulevard urban area (69.9 ha), Sun World park system (33.6 ha), resort city project Colorful resort next to the river by the sea was built along the Do river and many other projects.

Each component project has different functions, connected by the largest commercial boulevard in Vietnam: 2.6 km long, 120 m wide, creating a continuous real estate project complex, distinctive.

Accordingly, Sun Grand Boulevard is a complex urban area with commercial and service functions, with the first four shophouse subdivisions named after world-famous avenues such as Champs Elysees, Prado, Sapporo and Amsterdam. Classic Barcelona architecture. The investor said that this product line meets Sam Son’s need for modern premises for tourism service business.

If Sun Grand Boulevard is located on the east side of the boulevard, adjacent to the central 2 hectare sea square, inheriting the heat of festivals and exciting events throughout the four seasons, the west side of the boulevard, Sun Group is about to create an eco-urban resort on the banks of the romantic Do River. The luxury resort villas here are designed in Miami style, exclusively for the elite.

The high notes of the bustling Sun Grand Boulevard urban area along with the low notes of the quiet and pure resort villas along the Do River are likened to a symphony in Sam Son coastal town. Both urban areas benefit from a complex of 2 Sun World parks with local imprints that will be built in the near future. Not only increasing the visitor’s experience when coming to Sam Son, this complex also increases the value of real estate in the Sun Group ecosystem, opening up opportunities for real estate investors.

Perspective illustration of Miami-style Do riverside resort villa

A representative of Sun Group said: “With the desire to turn Thanh Hoa into the new tourism capital of Vietnam, Sun Group not only focuses on investing in Sam Son resort tourism center but also accelerates the research progress. , implementing other projects throughout Thanh. Among them are the eco-tourism area combined with entertainment and entertainment in Ben En and Quang Xuong Hot Mineral Resort.”

Sun Group’s project complex promises to create a complete resort tourism ecosystem in Thanh Hoa, not inferior to those in Ha Long, Da Nang, South Phu Quoc…. “The heat of the Sun Group ecosystem will spread to all products and real estate segments associated with resort tourism, guaranteeing the potential for price increases of products, as well as the ability to operate and exploit services of the business world”, a representative of Sun Group expected.

Content: Van Pham

Design: Tan Nguyen

Skill: Quoc Tuan



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