Home Business ‘Limited offering of Ritz-Carlton branded apartments in Vietnam’

‘Limited offering of Ritz-Carlton branded apartments in Vietnam’


According to the leader of Masterise Homes, the first Ritz-Carlton project in Vietnam has a limited number of 104 units and only 70% of them are offered for sale in the Vietnamese market.

As the pioneer brand of Marriott International in the luxury real estate segment, Ritz-Carlton is currently among the world’s leading large portfolio brands. However, except for the US market, each city in the world, if any, has only one Ritz-Carlton branded real estate project in the most expensive central location.

On October 5, Masterise Homes and Marriott International announced an agreement to launch the first Ritz-Carlton luxury apartment project in Vietnam, located on Hang Bai Street, Hanoi. Mr. Gibran Bukhari, Sales Director, Masterise Homes shared about the values ​​of this project, from the heritage of the brand, of Hanoi’s Old Quarter to the limited value of the privileges in the first sale in Vietnam. Male.

Mr. Gibran Bukhari, Sales Manager, Masterise Homes. Photo: Masterise Homes

– Could you share more about the partnership between Masterise Homes and the Ritz-Carlton brand on this project?

The Ritz-Carlton, Hanoi branded apartment complex at The Grand was developed based on a strategic and long-term cooperation between Masterise Homes and Marriott International, promoting the strengths of the pioneer in real estate products and services. brand name products in Vietnam and the world’s leading hotel group, the owner of the legendary brand Ritz-Carlton.

Marriott has joined us from the design and construction consulting stages to ensure the project meets the global Ritz-Carlton standards. At the same time, the Ritz-Carlton, Hanoi branded apartment complex will also have a full range of apartment management services according to the brand’s gold standard.

In contrast, Masterise Homes offers a world-class project development team consisting of architects, designers and project management consultants with a wealth of experience and excellence, having won many awards. prestigious awards from HBA, GroupGSA, Arterlia. This team ensures to deliver high-quality design and construction that meets Marriott’s rigorous standards, and delivers a legendary living experience to customers as committed to the project.

– Why did Masterise Homes choose Hanoi to develop a branded real estate product line?

Branded real estate is a product line that meets the needs of assets and affirms the status and class of successful people. We believe this demand is greatest in big cities like Ho Chi Minh City and Hanoi. Besides, there is an existing demand in Hanoi for a classy living space right in the heart of the city with civilization in service and luxury in utility. Especially for Ha Thanh people – once born and raised in the old town, wherever they go, they always yearn to remember this place – a very different space of Hanoi, where the streets, architecture, and people bring a unique atmosphere. unique charm.

That is the vision behind the concept and design of Ritz-Carlton, Hanoi at The Grand. With a design inspired by the heritage of the brand and the heritage of the old town of Ha Thanh, with legendary service from the “gentlemen and ladies” of the Ritz-Carlton and luxurious modern amenities such as swimming pools. Indoor, lounge, shopping space, … and limited to only 104 units, this place will become a different lifestyle, meeting the needs and desires of a few successful people. in the capital Hanoi. In addition, we only spend 70% of the units for the sale in Vietnam, which becomes a rare opportunity for Vietnamese customers to own a legacy associated with the Ritz-Carlton brand and the golden land. middle of the old town.

Masterise Homes and Marriott International announced an agreement to launch the first Ritz-Carlton luxury apartment project in Vietnam, located on Hang Bai Street, Hanoi.

The Ritz-Carlton luxury apartment complex is located on Hang Bai Street, Hanoi. Photo: Masterise Homes

– How has Masterise Homes received feedback from the market about this project?

From the moment we revealed the information about the project until now, we have received great interest from customers, exceeding the number of apartments that we currently have. I think this attraction is partly due to the unique location and limited quantity, partly because of the class of the Ritz-Carlton brand.

The sales consulting or contracting process of this luxury apartment complex will be different from the sales process of any other project on the market. This process will be “tailored” to the needs of each customer, and can be tailored anywhere to ensure maximum privacy and comfort for them.

Our team will personally bring the legendary service and lavish privileges of the Ritz-Carlton brand to customers, whether that be in the sales office, home or another optional location. This experience requires intensive training for personnel and synchronization of technology systems, but will ensure a superior trading experience beyond comparison for elite clients.

– How is the imprint of Ritz-Carlton shown in the project?

Ritz-Carlton is a brand with a history of nearly 100 years, loved by A-listers, successful businessmen and the world’s richest billionaires. Referring to the Ritz-Carlton is referring to the splendid luxurious spaces that have become a symbol of the wealthy aristocracy and the legendary service that has become the gold standard of the resort industry, and an example of customer service. from Apple to employees at its stores. That feature in space and experience is also located in the Ritz-Carlton, Hanoi branded apartments at The Grand.

Our design partners have carefully researched the architectural and interior spaces of Ritz-Carlton projects around the world, from the color palette, to the materials, or the decoration style, from which to integrate. and designed by The Grand Hanoi. The brand’s signature lion head image is hand-crafted and located on the exterior of the project, alongside a luxurious aristocratic feature in the interior space.

The project operations management team will be the “gentlemen” of the Ritz-Carlton, with 150 hours of annual training to deliver the brand’s legendary amenities and services. This ensures that Ritz-Carlton, Hanoi luxury apartments at The Grand not only meet the brand’s global standards, but also have consistency and continuity with other Ritz-Carlton projects in the world, satisfying satisfy customers who know and love this nearly 100-year-old brand.

Inside a Ritz-Carlton luxury apartment.  Photo: Masterise Homes

Inside a Ritz-Carlton luxury apartment. Photo: Masterise Homes

– Besides internationality, how will Hanoi’s identity be expressed in the project?

With a golden location on the famous Hang Bai street of 36 streets of Hanoi, we aim to bring the soul and taste of the old town into the Ritz-Carlton, Hanoi branded apartment project and preserve the tradition. system in a world-class project.

Inspired by the French architectural style of the 19th century, the design of the project is bold with the typical flavor of Hanoi’s Old Quarter with traditional handcrafted details. From stone columns designed and built with special techniques to gilded railings with integrated abbreviation RC, the exterior architecture of the project carries a classic and luxurious breath that Hanoians have loved since the beginning of time. long. The interior of the project is also dotted with details inspired by typical images of Hanoi, such as the image of casting fishing nets on the river, or the colorful street vendors.

Like the architecture of the central boulevards of Paris, this building is a combination of high-class living space and luxurious commercial space. This combination blends into the luxury shopping space of the area around Hoan Kiem Lake, further exalting the value of this luxury apartment complex.

Phong Van



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