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Increase experience to help restore resort real estate

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The resort is no longer a star-rated overnight accommodation, but needs to focus on the guest experience, according to a representative of Savills Hotels.

Covid-19 has had a strong impact on global travel as most countries close their borders to control the disease. Vietnam’s tourism industry is no exception. According to the Vietnam National Administration of Tourism, although the number of international visitors accounted for just over 17% of the total tourist arrivals of the country, the revenue from international visitors accounted for nearly 56% of the total revenue from tourists in 2019. .

With the loss of international visitors, the operations of 4- and 5-star hotels and resorts have been severely impacted when the average occupancy rate decreased from 62% in 2019 to 24 % in 2020.

In that context, Mr. Mauro Gasparotti – Director of Savills Hotels Asia – Pacific shared with VnExpress conditions for the recovery of the domestic tourism and resort real estate market as well as trends in the coming time.

Mr. Mauro Gasparotti – Director of Savills Hotels Asia – Pacific. Photo: NVCC

– Given the current situation, what are the bright spots in the challenging picture of the market?

– We believe that tourism demand will remain low until the end of the year when most tourists are afraid of traveling by air, using public transport or going to crowded places.

The source of domestic tourists is still expected to be a bright spot and the main driving force supporting the recovery of the resort industry, when the epidemic situation is better controlled in the near future.

Specifically, we have also seen positive signals about tourism in April when resorts and hotels recorded an increase in demand, the average occupancy rate across the country reached 31%, the highest level. since the outbreak in Vietnam. Especially, the demand for hotel rooms and accommodation facilities increased sharply before the last holiday of April 30 – May 1 when a number of hotels and resorts in familiar tourist destinations were almost empty for guests. holiday peak period. These figures recognize an important contribution from domestic tourists.

– What conditions are needed to initiate and promote the market’s recovery in the coming time?

– Demand for domestic tourism can only return when the epidemic is under control, people feel safe to move around and isolation regulations are lifted.

Accordingly, the group of business and leisure tourists is forecasted to recover soon first, while MICE activities and large conference demand will need more time to fully recover.

For the international passenger segment, demand can only recover when international commercial flights are reconnected. According to the World Tourism Organization (UNWTO), the global tourism industry needs from 2.5-4 to be able to restore the number of international visitors to the level of 2019.

The key factor remains the rapid and effective implementation of vaccination. Given the Government’s efforts to accelerate vaccination rates as well as the pilot study of plans and policies to support tourism recovery, we can expect that important and positive foundations This will create a recovery momentum for the market when the epidemic situation is better controlled in the near future.

– What does the implementation of the vaccine passport mean for the tourism and hospitality industry?

– Currently, a number of countries have applied and implemented a vaccine passport policy to quickly restore tourism activities, allowing to reduce travel barriers such as reducing the number of days or removing regulations on how to travel. glass.

Not only that, some European countries also require vaccination certificates when using public transport services or using food services at restaurants, cafes, shopping at commercial centers. to ensure safety and reduce the risk of disease transmission in crowded places.

For Vietnam, after strictly controlling the epidemic situation, it may be possible to consider easing restrictive measures such as shortening the isolation period for vaccinated travelers and carefully observing other countries. countries are ahead in the implementation of passport vaccine programs. This will help attract business visitors from neighboring countries such as Singapore as well as help Vietnamese tourists and foreign experts re-enter more conveniently. Because in fact, these groups of visitors have the need to go abroad but are afraid of the requirement of isolation when returning to Vietnam.

– There have been trends, new models appear such as staycation and at the same time existing models such as boutique hotel, branded hotel, second home… develop strongly. In your opinion, why have these models developed strongly in recent years?

– Tourism is an industry that is constantly changing to adapt to new trends. With the changes in demographic factors, the rise of the middle class, the elderly population… has been contributing to shaping and creating many new tourist groups with their own characteristics. In addition, we are increasingly noticing the change in tourists’ consumption behavior, from spending for the purpose of owning material and goods to spending on experiences.

Therefore, in recent years, tourists have shifted to more experiential types such as wellness resort (resort combined with health care), boutique hotel, poshtel, select-service (limited). services), senior living (resort for the elderly), second home – second home…

Second home - a second home is a new form of accommodation that is being chosen by many tourists when traveling to experience.  Pictured are Florida second homes at NovaWorld Phan Thiet (Binh Thuan).  Photo: Novaland

Second home – a second home is a new form of accommodation that is being chosen by many tourists when traveling to experience. Pictured are Florida second homes at NovaWorld Phan Thiet (Binh Thuan). Photo: Novaland

For those who do not have experience in self-exploitation, we have also been assisting a lot in the selection and negotiation with international and regional operators to ensure the operation. project in the long term. According to data from Savills Hotels, if there were only 21 regional and international hotel brands in the whole country in 2010, this number has now increased to 55 brands and it is certain that there will be many new brands. to be launched in the Vietnamese resort market in the near future.

– Investors in the resort real estate sector, especially in the second home product line – second homes are receiving a lot of attention, what should be noted when participating in this market?

– The second home market in Vietnam has experienced many ups and downs, but overall this is still a good product if carefully planned. We realize that today’s buyers not only view second home products as merely an investment product, but also focus on the purpose of use as a resort product, a place of residence that brings many benefits. .

Therefore, the products have high privacy, spacious space, suitable for family customers and are located in markets that can be easily accessed by road and air from Ho Chi Minh City and Ho Chi Minh City. Hanoi still attracts a lot of attention. Especially in the context of the current epidemic situation, tourist destinations such as Phan Thiet, Ho Tram (Ba Ria – Vung Tau), and Ha Long have proved even more attractive because these markets are inherently less dependent. access to international visitors and the ability to resume business activities earlier thanks to domestic tourists.

Locations with many strengths in tourism such as Phan Thiet will recover their business sooner thanks to a stable source of domestic tourists.  Photo: Binh Thuan Tourism Promotion Center

Locations with many strengths in tourism such as Phan Thiet will recover their business sooner thanks to a stable source of domestic tourists. Photo: Binh Thuan Tourism Promotion Center

To be able to choose the right product, buyers need to carefully study project information such as location, positioning, product type, management structure, capacity of the business as well as private investment units. Projects related to the project… Projects are developed by reputable corporations and are especially careful in the process of planning and carefully calculating the management structure and product characteristics. Good value for buyers.

Nam Khanh

Second home at NovaWorld Phan Thiet is being introduced to the “investment guarantee” program with a commitment of profit up to 5.5 -7.5% a year (applied until October 10) and many special incentives. is different.
– Website: www.novaworldphanthiet.com.vn
– Hotline: 0938221226

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